UDia uthathe elinye igxathu esu lakhe lokuhlanganisa imodeli yezitolo ezinkulu zasendaweni yaseSpain futhi aqinise isikhundla sakhe ekusatshalalisweni kokudla. Ngokusho kwedatha yakamuva evela ku- Ngokusho kwe-NielsenIQ, inkampani inyuse isabelo sayo semakethe saya ku-5,2% kwikota yokuqala yonyaka, ngo-5,3% ngoMashi., okuyenza ihlale njengomqhubi wesine ngobukhulu kulo mkhakha ezweni.
Lokhu kuziphatha, okumelela ukuthuthuka Amaphuzu ayisisekelo angu-20 uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule (+0,2 amaphesenti amaphuzu)Lokhu kuqinisekisa umfutho omuhle obekwe yilolu chungechunge kusukela ngo-2025. Intuthuko iza ngaphansi komongo wokuncintisana okunamandla, lapho amaqembu amakhulu afana neMercadona, iCarrefour noma iLidl eqhubeka nokwenza izinguquko ngamanani, amafomethi kanye nezinsizakalo.
I-Dia ikhuphukela ku-5,2% yesabelo semakethe futhi iqinisa isikhundla sayo sesine
Ngokusho kwamaphaneli e-NielsenIQ, UDia uvale ikota yokuqala ngesabelo semakethe esihlanganisiwe esingu-5,2%Ngenkathi ngoMashi isabelo sayo semakethe yezimpahla zabathengi esishintsha ngokushesha sikhuphuke saya ku-5,3%. Leli zinga lokuba khona ebhasikidini lokuthenga libeka uchungechunge njengomqhubi wesine kazwelonke, ngaphambi kwe-Eroski, ehlala ithembekile kumakhasimende acishe abe ngu-4,3% phakathi kwabathengi baseSpain.
Inkampani yokubonisana ikhomba ukuthi I-Dia icishe iphindwe kabili ukukhula kwemakethe iyonke ezinyangeni zokuqala zonyakaIsebenzisa ukukhanga kwefomethi yesitolo sayo sendawo kanye nokunikezwa okuthuthukisiwe kwezentengiselwano, inkampani ikwazile ukuguqula lo mkhuba futhi ibuyisele isabelo sayo semakethe ngemuva kokushintsha okuningana, ukuvalwa okukhethiwe, kanye nokuthengiswa kwezimpahla ezingezona ezeqhinga.
Ngaphakathi komkhakha wokusabalalisa, lokhu kushintsha kancane isimo sendawo. I-Mercadona igcina ukuhola okukhululekile ngesabelo semakethe esicishe sibe ngu-27%.Ngemva kweCarrefour cishe ku-9% kanye neLidl esondela ku-7%, ukukhuphuka kweDia kuyivumela ukuthi iqinise isikhundla sayo sesine futhi izihlukanise nabanye abancintisana nabo njengo-Alcampo noma u-Aldi ngokwesabelo semakethe iyonke.
Ukuthuthuka kwesabelo semakethe akuchaziwe kuphela ngobuningi, kodwa futhi nangokwe- ukuziphatha kwamakhasimende maqondana nokuthenga okuphindaphindiwe kanye nosayizi webhasikidi omaphakathiLolu chungechunge lukhomba ukwanda kwemvamisa yokuvakasha kanye nokubaluleka kwezigaba zamasu, ikakhulukazi imikhiqizo emisha kanye nemikhiqizo yamalebula azimele, okuye kwaba yizimbangela ezibalulekile zokululama kwayo.
Uhlelo oluhlelekile lwango-2029 lugxile ekubeni seduze
Ukuthuthuka kwesabelo semakethe kuhlelwe ngaphakathi kokuqaliswa kwe- Uhlelo Lwesu 2025-2029, olunesihloko esithi “Ukukhula Nsuku Zonke”osekuphele cishe unyaka wonke kuqhubeka. Lolu hlelo lugxile kumodeli echazwe kahle kakhulu: izitolo eziphakathi nendawo, eziseduze nekhasimende, ezinezinhlobonhlobo ezilinganiselwe kodwa eziphelele kanye nesipiliyoni sokuthenga esilula.
Leli qembu, elilawulwa yisikhwama se-LetterOne, likhethe gxila ibhizinisi layo ezitolo ezinkulu eziseduze ezingamamitha-skwele angama-200 kuya kwangu-600Ukushiya izitolo ezinkulu njengeMaxiDia, ezathengiswa ku-Alcampo. Lokhu kukhethekile kuhlose ukusizakala ngokushintsha imikhuba yabathengi, okujezisa ama-hypermarket endabuko futhi kuvuze uhambo lokuthenga oluvamile, lokubuyisela izinto endaweni, kanye nolwendawo.
Ngokusho kwenkampani, ukuthambekela okuhle kubonakale kudatha ye-NielsenIQ Akuyona isimo sesikhashana, kodwa umphumela woshintsho kumodeli oseluvele lubonakala kokubili esikhathini esifushane nangesikhathi eside.Inzuzo yesabelo semakethe ngo-2026 iyanda kuleyo yonyaka odlule futhi iqinisa umuzwa ngaphakathi eqenjini wokuthi imephu yendlela ebekwe iqala ukuthela izithelo eziqhubekayo.
Ngaphakathi kwalolu hlaka, uDia ugxile ezindaweni eziningana ezibalulekile: ukusondelana ngokomzimba, uhla lwemikhiqizo oluthuthukisiwe, ukukhulisa izinhlobo zamalebula azimele, ukuqinisa imikhiqizo emisha, kanye nokuthuthukisa isiteshi esiku-inthanethiKonke lokhu ngenhloso yokunikeza ukuthenga okuphelele ngesikhathi esifushane kakhulu, ngaphandle kwesidingo sohambo olude noma ukuhlela izinqola ezinkulu zokuthenga.
Izindawo ezintsha zokuvula kanye nenethiwekhi yezitolo ezinkulu ezingu-2.373 eSpain
Esinye sezici ezibonakala kakhulu zaleli cebo ukwanda kwenethiwekhi yokuthengisa. Phakathi nekota yokuqala yonyaka, UDia uvule izitolo ezinkulu ezintsha ezingu-22 eSpain futhi wavala ezingu-7, okubonisa inzuzo enkulu yezindawo ezingu-15 ezivuliwe.Lokhu kulinganisela okuhle kuhambisana nomgomo wokusheshisa ukukhula kwezinto eziphilayo kanye nokuqinisa ukufinyelela komkhiqizo.
Kusukela ekupheleni kukaMashi, inkampani ibilokhu Amaphuzu angu-2.373 okuthengisa emakethe yaseSpainZonke zisebenza ngezindlela ezilula, zendawo. Umqondo uwukuba "lapho ikhasimende lisidinga khona," okungukuthi, ezindaweni zasemadolobheni, ezindaweni zasemadolobheni, kanye nakomasipala lapho abanye abaqhubi bengenabo khona abantu abaningi, benikeza ubhasikidi wokuthenga wansuku zonke noma wamasonto onke ngaphandle kokudinga uhambo olude.
Uhlelo Lwesu 2025-2029 luhlanganisa Kuze kube yi-300 izikhala ezintsha eSpain phakathi naleso sikhathiKulezi, ezingaba yi-100 kufanele zigcwaliseke kulo nyaka uma izibikezelo zeketanga zigcwaliseka. Lokhu kusho ukwandisa ijubane lokuvulwa kwezitolo ezingxenyeni ezizayo, uma imodeli entsha yesitolo isisunguliwe.
Lezi zindawo ezivulekile azigcini emadolobheni amakhulu; zifuna futhi qinisa ukuba khona ezindaweni ezinobuningi babantu obuphansiEzindaweni lapho ukuncintisana kwezitolo ezinkulu kungaqinile khona futhi ukusondelana ngokomzimba kudlala indima ebalulekile, uDia uhlose ukuba yisinqumo esiyinhloko, noma ngisho nesitolo esikhulu kuphela, kulezi zindawo eziningi.
Inhlanganisela yokuvalwa okukhethiwe kanye nezikhala ezindaweni ezibhekwa njengezinohlonze kakhulu iphendula ku-a inqubo yokwenza ngcono inethiwekhi ukuthuthukisa inzuzo ngesitolo ngasinyeLe nkampani ibeka phambili izindawo ezifanelana kahle nefomethi yayo yamanje kanye nokugeleza kwamakhasimende, ishiya lezo zindawo ezingasebenzi kahle noma lezo ezikude kakhulu nesiphakamiso esisha sebhizinisi.
Imikhiqizo emisha, izinhlobo zamalebula ezizimele, kanye nabaphakeli bendawo njengabagqugquzeli bokukhula
Ngale kwenani lezitolo, ingxenye yokwanda kwesabelo semakethe ichazwa yi- ukuguqulwa kwezinhlobonhlobo kanye nokunikezwa komkhiqizoI-Dia ibilokhu iqinisa isigaba sayo semikhiqizo emisha—izithelo, imifino, inyama, i-delicatessen kanye ne-bakery—isikhathi esithile manje, ingxenye ebalulekile yokwakha ukwethembeka kwamakhasimende nokwandisa ukuvama kokuvakasha.
Le nkampani igcizelela ukuthi esinye sezici ezinquma ukwanda kokuthengisa kube inhlanganisela elinganiselayo yemikhiqizo emikhulu yabakhiqizi kanye nomkhiqizo waboUmgomo uwukuba ikhasimende likwazi ukukhetha phakathi kwemikhiqizo eyaziwayo kanye nelebula eliyimfihlo, elibhekwa yiDia njengelisezingeni eliphezulu kodwa ngamanani ancintisanayo, lizama ukuthola indawo ebhasikidini lokuthenga uma kuqhathaniswa nezinye izindlela.
Leli cebo lokuqoqa imikhiqizo lihambisana nokuzibophezela okuqinile emikhiqizweni etholakala endaweni. UDia usebenza nabahlinzeki abangaphezu kuka-1.100 eSpainlapho ibeka khona cishe u-96% wokuthenga kwayo. Le nethiwekhi yabahlinzeki bendawo iyivumela ukuthi ilethe imikhiqizo efanelana nokunambitheka kwendawo ngayinye, futhi ngesikhathi esifanayo, inciphise izikhathi zokunikezwa.
Ukuqinisa uphawu lwelebula yangasese kanye nemikhiqizo emisha kuhambisana nokusesha isipiliyoni sokuthenga esiphelele ezitolo eziphakathi nendawoUmqondo uwukuthi ikhasimende lingakwazi ukuxazulula iningi lezidingo zalo zokudla nezitolo zemithi endaweni eyodwa eseduze, ngaphandle kokulahlekelwa ikhwalithi noma ukuhlukahluka okubalulekile.
Ukuze ilondoloze lesi simo, inkampani ibilokhu ibuyekeza ukupakishwa, ukwakheka, kanye nohlu lwemikhiqizo, izama ukwenza imikhiqizo yayo yamalebula ayimfihlo ibonakale futhi ihambisane kakhudlwana. Kwezentengiselwano, ithembele... Ukukhushulwa okukhethiwe, ukuthuthukiswa kokuboniswa esitolo, kanye nemiyalezo egxile ekubeni seduze kanye nokusebenza kwansuku zonke, ngaphandle kwamaqhinga amakhulu okukhangisa.
Khulisa isiteshi esiku-inthanethi kanye nokusatshalaliswa kweziteshi eziningi ngokuya ngokuya
Ukukhula kwesabelo semakethe kusekelwa futhi ukuthuthukiswa kwesiteshi sedijithali. Ngokusho kwedatha enikezwe yinkampani, Insizakalo ye-e-commerce kaDia manje isifinyelela ku-84% wabantu baseSpain, okuhlanganisa nabantu abangaphezu kwezigidi ezine abahlala komasipala abanobuncane babantu.
Lokhu kusabalala kwenza isiteshi esiku-inthanethi sibe yingxenye ebalulekile yemodeli yebhizinisi, ikakhulukazi ezindaweni lapho inethiwekhi ebonakalayo ingase ilinganiselwe khona. UDia ubelokhu elungisa indlela yakhe yokusebenza. isiphakamiso sokuthenga ngedijithali esinezikhathi zokulethwa ezilungisiwe, izikhathi eziguquguqukayo kanye nethuba lokuthola ukuthenga ekhaya noma ukukulanda esitolo, kanye izinketho zokukhokhakuye ngendawo kanye nezintandokazi zekhasimende.
Ngonyaka wezimali ogcwele odlule, ukuthengiswa kwenkampani online eSpain Bakhule ngamanani aphindwe kabili, bafinyelela cishe kuma-euro ayizigidi ezingama-256Ngokusho kwezibalo zangaphakathi ezivela kulolu chungechunge, yize isiteshi esibonakalayo sisalokhu sibusa ngokusobala, ukuhweba nge-inthanethi kuyathuthuka futhi kusiza ukuqinisa isithombe sikaDia njengenketho efinyelelekayo endaweni yedijithali.
Ukuzibophezela ku-omnichannel kuncike ekusetshenzisweni okujulile kwe inethiwekhi yezitolo ezifana isisekelo sezokuthutha semayela lokugcinaAma-oda amaningi aku-inthanethi alungiselelwa ezindaweni eziseduze nekhasimende, okunciphisa izikhathi zokulethwa kanye nezindleko, kuyilapho kulethwa izinhlobo ezahlukene zesitolo esikhulu sendawo endaweni yedijithali.
Le ndlela ihambisana nefilosofi iyonke yeqembu: Isipiliyoni sokuthenga esilula nesilula esinenketho yokukhetha phakathi kokuvakashela esitolo noma ukuthola ibhasikidi ekhaya.Le nkampani igwema izixazululo eziyinkimbinkimbi kakhulu futhi ibeka phambili ukuhlanganiswa okusebenzayo phakathi kwesitolo sangempela kanye nepulatifomu eku-inthanethi.
Imephu yokusatshalaliswa okuhambayo
Ukuthuthuka kukaDia kuza phakathi kwezinguquko ezinkulu emakethe yezitolo ezinkulu zaseSpain. Ngokusho kwamaphaneli ahlukahlukene abathengi, I-Mercadona iyaqhubeka nokuhola ngokusobala ngesabelo semakethe esicishe sibe ngu-27%., ngesilinganiso sokungena esidlula ama-90% emindeni kanye namazinga aphezulu okuthembeka kulo mkhakha.
ICarrefour, ngakolunye uhlangothi, Igcina isabelo semakethe esiseduze no-9%, yize ibhekene nengcindezi ethile ngenxa yokuchayeka kwayo kakhulu kufomethi ye-hypermarket.okuyinto edlula esikhathini esinzima kakhulu. I-Lidl iyaqhubeka nokukhula futhi manje isifinyelele cishe ku-6,9% wesabelo semakethe, isekelwa yizindawo ezintsha ezivulekile kanye nesimo esinamandla kakhulu ngokwentengo kanye nomkhiqizo wayo.
Kulesi simo, uDia ukhuphukele ku-5,2% kwikota yokuqala kanye no-5,3% ngoMashi. Lokhu kubangela ukuthi u-Eroski athathe indawo yesinekanti okwesibili kuzinza cishe ku-4,3% yesabelo semakethe. I-Alcampo ne-Aldi baqedela iqembu labaqhubi abakhulu bezwe, abanamasheya emakethe acishe abe ngu-2,8% no-2% ngokulandelana, bobabili ngamaqhinga athile okukhula.
Inzuzo yesabelo semakethe sikaDia ichazwa kakhulu yi Ukugxila kwayo ekusondeleni nasekusebenzisekeni kalula uma kuqhathaniswa namamodeli kugxile kakhulu ezindaweni ezinkuluAbathengi, abazwela kakhulu isikhathi, intengo kanye nebanga, bashintshele enye yezindleko zabo ezindleleni zomakhelwane, okuye kwasebenza kahle kulolu chungechunge.
Ngalesi siqalo, inkampani ibhekene nenselele yamakota ezayo Gcina ijubane lokuvulwa, qhubeka nokuthuthukisa uhla lwemikhiqizo yabo, futhi ungalahlekelwa ukuthandwa esiteshini esiku-inthanethiUkuthuthuka kwezilinganiso ezinkulu zemboni kanye nokuziphatha kwabathengi endaweni ekhungathekisayo kuzoqhubeka nokubeka ijubane lokuncintisana.
Ngemva kweminyaka eminingana yokulungisa, ukushintshashintsha kanye nokushintsha kwendlela, uDia ubhekene nesigaba esisha lapho Imodeli yokusondela, ukuqiniswa kwemikhiqizo emisha, ilebula yangasese kanye nesu le-omnichannel kuhlangana ukuze kugcinwe isabelo semakethe esingu-5,2% ekuqaleni konyaka.Lolu chungechunge luqinisa isikhundla salo njengomqhubi wesine ngobukhulu kuzwelonke onezitolo ezingu-2.373, inethiwekhi eningi yabahlinzeki bendawo kanye nesiteshi esiku-inthanethi esimboza ingxenye enkulu yensimu, kuyilapho umkhakha wokusabalalisa uqhubeka nokuzihlela kabusha ngezindlela eziseduze neziguquguqukayo.
