La Iviki Lomshwalense Sekungomunye walezo zenzakalo ezizungezwe ngombala obomvu ekhalendeni lanoma yimuphi uchwepheshe womshuwalense eSpain. Izinsuku eziningana, lo mkhakha uhlangana endaweni eyodwa ukuze wabelane ngolwazi, wethule intuthuko entsha, futhi uxoxe ngekusasa lemakethe eqhubeka nokuba nzima futhi eshintsha njalo.
Kunokuba nje kube umbukiso ojwayelekile, I-Semana del Seguro 2026 Ihlanganisa izinkundla, ama-workshop akhethekile, imihlangano yangasese, izindawo zokuxhumana, kanye nezindawo zemibukiso lapho abaphathi, abalamuli, ochwepheshe, abameli, kanye nabahlinzeki bezinsizakalo behlangana khona. Kuyindawo yokuhlangana yangempela lapho izici ezibaluleke kakhulu zebhizinisi zihlangana khona nemiboniso ewusizo, izethulo ezikhuthazayo, kanye nezingxoxo ezingakahleleki zasemgwaqweni ezivame ukuvula amathuba amasha.
Liyini iSonto Lomshuwalense futhi ubani olihlelayo?
Iviki Lomshuwalense liyi- umbukiso wokuhweba ochwepheshe ohamba phambili Emkhakheni womshuwalense eSpain, lo mcimbi uzisungule njengenkundla ehamba phambili yokuhlaziya okwamanje nekusasa lomshuwalense. Akuyona nje noma yimuphi umhlangano, kodwa uhlelo lwemvelo lapho, izinsuku eziningana, izinkampani, izikhungo, kanye nochwepheshe abakha ijubane lomkhakha womshuwalense behlangana khona.
Ngemuva kwalesi sisho kulele isi-INESE, inkampani ekhethekile ngolwazi, ukuqeqeshwa, ucwaningo, kanye nezinsizakalo zokuhlela imicimbi ezigxile emkhakheni womshuwalense. Indima yayo ibalulekile, njengoba isebenza njengesixhumanisi phakathi kwabadlali abahlukene emakethe: kusukela ezinkampanini zomshuwalense zendabuko kuya ezinkampanini ezintsha kakhulu ze-insurtech, okuhlanganisa abahlinzeki bomshuwalense, abathengisi, abeluleki, abahlinzeki bezobuchwepheshe, kanye nezinkampani zomthetho ezikhethekile.
Inhlangano ye-INESE ye-Insurance Week ayigcini nje ngokubhukha indawo nokumema abantu; uhlelo oluphelele lokuqukethwe Kuhlanganisa konke kusukela ezingxoxweni ezisezingeni eliphezulu mayelana namasu kanye nemithethonqubo kuya ezifundweni ezisebenzayo kakhulu ezigxile ezimweni zokusetshenziswa, ubuchwepheshe obusha, kanye nezindlela ezintsha zokuxhumana namakhasimende. Konke lokhu kwenzelwe ukuthi ababekhona bakwazi ukusebenzisa isikhathi sabo kahle futhi babuyele emahhovisi abo benemibono eqondile, oxhumana nabo ababalulekile, kanye nokuqonda okucacile kwesiqondiso semakethe.
Lo mcimbi ubanjelwa endaweni eyenzelwe ngqo lo mkhakha, lapho izindawo zebhizinisi ezihlukaniswe kahleLo mcimbi uhlanganisa amahholo emihlangano, izindawo ezigcinelwe imihlangano yangasese, izindawo zemibukiso ezinezindawo zokubonisana zezinkampani, kanye nezindawo ezivamile ezenza kube lula ukuxhumana okungahlelekile. Umgomo uwukuba umhlanganyeli ngamunye athole indawo yakhe, kungakhathaliseki ukuthi afunde, adayise, athenge, noma alalele nje futhi aqaphele isiqondiso esithathwa abadlali abakhulu embonini yomshuwalense.
Indawo yokuhlangana yawo wonke amaphrofayili kulo mkhakha
Enye yezindinganiso ezinhle zeViki Lomshuwalense yi- ukuhlukahluka kwamaphrofayili ochwepheshe Kuhlanganisa ndawonye. Akuyona umcimbi onqunyelwe uhlobo olulodwa lwababekhona, kodwa yindawo lapho abadlali ababalulekile abavela cishe kulo lonke uchungechunge lwenani lomshwalense behlangana khona, okwenza kube yindawo ecebile kakhulu yokuxhumana nokuqonda lo mkhakha emhlabeni jikelele.
Ngakolunye uhlangothi, baya khona abaphathi abaphezulu bezinkampani zomshuwalense kanye nezinkampani zomshuwalense kabushaAma-CEO, abaphathi abajwayelekile, abaholi bamabhizinisi, abaphathi bezinto ezintsha, abaphathi bezingozi, kanye nabaphathi besipiliyoni samakhasimende, phakathi kwabanye, yibona abenza izinqumo zamasu futhi bavame ukubeka ithoni yezingxoxo ngezitayela ezinkulu: ukusimama, imithethonqubo, ukwenziwa kwedijithali, amamodeli amasha okusabalalisa, njll.
Eceleni kwabo kukhona abadayisi bomshuwalense (abadayisi, ama-ejenti, abaqhubi be-bancassurance), abantu ababalulekile ekusabalalisweni kwemikhiqizo yomshuwalense, abasebenzisa i-Insurance Week ukuze bahlangane, bafunde ngezixazululo ezintsha zamakhasimende abo futhi baqinise ubudlelwano nezinkampani abasebenza nazo nsuku zonke.
Akukho futhi akukho ukuntula ochwepheshe, abameli kanye nochwepheshe bezobuchwephesheLaba ochwepheshe, abamsebenzi wabo ubalulekile ezikhathini ezibucayi njengokuphathwa kwezimangalo, ukuxazulula izingxabano, kanye nokuchazwa kwezinqubomgomo eziyinkimbinkimbi, bathola ukuthi ukubamba iqhaza kwi-Insurance Week kuyindlela enhle yokuxhumana nabanikezeli bomshuwalense, ukuqonda ukukhathazeka kwabo, nokuvuselela ulwazi lwabo lwezomthetho nolwezobuchwepheshe.
Ngaphezu kwalokho, lo mbukiso uheha izinkampani zesevisi kanye nabaphakeli abakhethekile ezisebenzela lo mkhakha: izinkampani zobuchwepheshe ezihlinzeka ngobuhlakani bokwenziwa kanye nezixazululo zokuhlaziya ezithuthukisiwe, izeluleko zokuguqulwa kwebhizinisi nedijithali, izinkampani zokusekela, ukuphathwa kwemibhalo kanye namapulatifomu okusayina nge-elekthronikhi, izinkampani ezigxile ekulawulweni kwezezimali, nokunye okuningi. Kubo bonke, ukuba nesikhundla noma ukubamba iqhaza engqungqutheleni kumele ithuba eliqondile lokubonisa amakhono abo ezilalelini ezifanelekile kakhulu nokwethula izinhlelo ezifana ne- Uhla olusha lomshuwalense lweZenit.
Amaforamu, izingqungquthela kanye nezingxoxo: uhlelo lokuqukethwe
Iviki Lomshuwalense lakhiwe ngokuzungeza uhlelo olubanzi lwezinkundla, imihlangano enezihloko kanye nezingxoxo ezibhekana nezinkinga ezibalulekile zamanje nezesikhathi esizayo zomkhakha. Akuyona nje indawo yokukhangisa; ngaphezu kwakho konke, kuyindawo yokuzindla, ukuhlaziya, kanye nokudluliselwa kolwazi phakathi kochwepheshe.
Kuyo yonke imihla, imikhosi iyenzeka ama-workshop akhethekile ngezihloko ezithile kakhulu: izingozi ezintsha ezivelayo, ukuphepha kwe-cyber, umshwalense wezempilo, ukuhambahamba, impesheni, ingozi yesimo sezulu, ukuphathwa kwedatha, amamodeli wamanani athuthukile, ukusatshalaliswa kwe-omnichannel, phakathi kwezinye. Iseshini ngayinye ivame ukuba nezikhulumi ezidumile ezinikela ngolwazi lwazo ezivela ezinkampanini, ekubonisaneni, ekuphathweni komphakathi, noma emazweni ezemfundo.
I-Los izingxoxo zobungcweti Zinezindawo ezibalulekile ohlelweni. Ziphakamisa izinkinga esezivele ziguqula imakethe yomshuwalense: indlela yokuzivumelanisa nesimo sokulawula esiyinkimbinkimbi ngokwengeziwe, iyiphi indima okufanele idlalwe umshuwalense ekuguqukeni kwemvelo, indlela yokulinganisela ukusungula izinto ezintsha kanye nokuvikelwa kwamakhasimende, kanye nendlela yokusabela kulokho okulindelwe ngumsebenzisi osebenzisa idijithali, onolwazi, nongabekezeli.
Ziyagujwa futhi imicimbi yangasese kanye nemihlangano evaliwe Njengoba ihlelwe yizinkampani noma izinhlangano zezimboni, le micimbi isebenzisa ithuba lokuqoqwa kochwepheshe endaweni eyodwa ukuze babambe imihlangano yebhizinisi, izethulo zangaphakathi, noma imihlangano ekhethekile namakhasimende abalulekile. Lo mkhakha oyimfihlo ugcwalisa ingxenye evulekile yombukiso futhi wenza isonto elimatasa kakhulu ngokwemicimbi.
Sekukonke, okuqukethwe okuhlongozwayo kuhloselwe ukuhlalisa ababekhona “phambili” ekuguqukeni komkhakhaEmpeleni, lokhu kusho ukufinyelela mathupha emibonweni, kumaphrojekthi, nasezinkingeni ezithinta izinqumo zebhizinisi. Labo abahlanganyela kwiViki Lomshwalense abagcini nje ngokuzwa ngalokho osekwenzeka kakade, kodwa futhi banethuba lokubona kusengaphambili ukuthi intuthuko elandelayo izovelaphi.
Ukusungula izinto ezintsha, ubuchwepheshe kanye nezixazululo ezisebenzayo ezitendini
Ngale kwama-auditorium namatafula okulala, ingxenye ebalulekile yeViki Lomshuwalense yenzeka e- indawo yezitendi kanye nendawo yombukisolapho izinkampani zibonisa khona izixazululo zazo, imikhiqizo, kanye nezinsizakalo ngendlela ewusizo kakhulu nesekelwe entuthukweni. Yindawo ekahle yokuzibonela mathupha izinto ezintsha bese ubona ukuthi ziguqulelwa kanjani zibe amathuluzi angempela.
Izinkampani eziningi ziza ne amadokodo afaka imiboniso ebukhoma kanye nokusetshenziswa okusebenzayo kwezixazululo zabo. Kusukela kumapulatifomu okuphatha izimangalo anokuzenzakalela okuthuthukisiwe kuya kumathuluzi okuhlaziya okubikezelayo, izinhlelo zokubhala ezisebenzisa i-AI, kanye nezixazululo zokungenisa amakhasimende zedijithali, umgomo uwukuba izivakashi zibone kahle ukuthi lezi zinsizakalo zisebenza kanjani nokuthi zingaba nomthelela muni ebhizinisini lazo lansuku zonke.
Kwabahlinzeki bezobuchwepheshe, le ndawo ilungele kakhulu khuluma ubuso nobuso nabanikezeli bomshuwalense kanye nabadayisiLokhu kubavumela ukuthi baqonde izidingo zamakhasimende abo mathupha futhi bahlele imikhiqizo yabo ngokwezici ezithile zomkhakha. Kwabashuwalensi, kuyithuba elihle lokuqhathanisa okunikezwayo okuningana ngokushesha, babuze imibuzo eqondile kakhulu, futhi bahlole ukuthi yiziphi izixazululo ezifanelana kahle nesu labo.
Lezi zindawo zemibukiso zinesimo esisebenziseka kalula: imibuzo iyaphendulwa mayelana ukuhlanganiswa, izikhathi zokusetshenziswa, izindleko, kanye namamodeli okubambisanaKuboniswa amaphaneli okulawula, ama-simulators, noma abasizi abangokoqobo, futhi kuvezwa izimo zokusetshenziswa kwangempela ezibonisa imiphumela ebonakalayo, njengokuthuthukiswa kokusebenza kahle, ukunciphisa ukukhwabanisa, noma ukwaneliseka kwamakhasimende okwandisiwe.
Konke lokhu kwenza indawo yombukiso ibe ngokoqobo ilabhorethri yokusungula izinto ezintsha esetshenzisiwelapho imibono okuxoxwe ngayo ezethulweni ihunyushwa khona ibe amathuluzi aphathekayo, avivinywayo. Kwabaningi ababekhona, yilapho kanye lapho izinqumo zokuthenga, izinhlelo zokuhlola ezihlanganyelwe, kanye namaphrojekthi avela khona, ezinyangeni kamuva, okuba izindlela ezintsha zokusebenza ngaphakathi kwezinkampani.
Ubuhlakani bokwenziwa njengesivikelo sokwakha ukwethembana
Phakathi kwezihloko ezithola ukuvelela phakathi neSonto Lomshuwalense yilezi ezilandelayo: izethulo ngobuhlakani bokwenziwa futhi, ikakhulukazi, lezo ezigxile endleleni lobu buchwepheshe obungasetshenziswa ngayo ukwakha nokuqinisa ukwethembana phakathi kwabashuwalensi, abalamuli kanye namakhasimende okugcina.
I-AI isetshenziswa kakhulu ku- izinqubo ezibalulekile zebhizinisi lomshuwalense: ukubhalisa okuzenzakalelayo, ukutholwa kokukhwabanisa kusenesikhathiLezi zinhlelo zokusebenza zingathuthukisa kakhulu ukusebenza kahle kanye nekhwalithi yesevisi, okuhlanganisa ukuhlaziywa kwengozi okuyinkimbinkimbi, ukunikeza ukwenza kube ngokwakho, isevisi yamakhasimende ngama-chatbot noma abasizi abangokoqobo, ngisho nokuphathwa kwezikhalazo. Kodwa-ke, ziphakamisa nemibuzo ebalulekile mayelana nokucaca, ukuziphatha, kanye nokuvikelwa kwedatha.
Izethulo ngalesi sihloko zivame ukukhuluma ngendlela yokufeza ukusetshenziswa kobuhlakani bokwenziwa okunesibopho nokuchazayoNgamanye amazwi, indlela yokuqinisekisa ukuthi ama-algorithms awakhiphi ukubandlulula okungafanele, indlela yokwazisa iklayenti ngokucacile ukuthi izinqumo ezithile zenziwa ngokusekelwa kwamamodeli e-AI, noma indlela yokuqinisekisa ukuthi kuhlala kukhona ukuqondiswa komuntu ezinqumweni ezibucayi, njengokwamukelwa kwengozi noma ukuxazululwa kwesimangalo esiyinkimbinkimbi.
Okunye okubalulekile okugxilwe kukho ukwethenjwa kwezomthetho kanye nokwezenhlaloAbalawuli, izinhlangano zabathengi, kanye nemboni ngokwayo bayazi kabanzi ukuthi ukuthunyelwa okukhulu kwe-AI kuzohlala isikhathi eside kuphela uma kuhambisana nohlaka oluqinile lokuphatha, ukuhlolwa okuvamile, ukuphathwa kokukhetha, kanye nezinqubomgomo zobumfihlo eziqinile. I-Insurance Week ihlaziya imikhuba emihle kakhulu kule ndawo futhi yabelana ngolwazi oluvela ezinkampanini esezivele zithuthuke kule ndlela.
Lezi zifundo zobuhlakani bokwenziwa azigcini nje ngomqondo; zihambisana izibonelo eziqondile kanye nezindaba zempumelelo okubonisa ukuthi, uma isetshenziswa kahle, i-AI ingathuthukisa kanjani ulwazi lwamakhasimende, inciphise izikhathi zokuphendula, inciphise amaphutha, futhi ikhulule amaqembu abantu ukuthi agxile emisebenzini enenani eliphezulu, ngaphandle kokulahlekelwa ukwethenjwa okuyisisekelo sobudlelwano bomshuwalense.
Umkhakha ohlala ushintsha: izinselele zamanje nezesikhathi esizayo
Iviki Lomshuwalense selizisungule njengendawo efanelekile yokuhlaziya emkhakheni wezinguquko ezigcweleImakethe yomshuwalense ibhekene nesimo esiphawuleka ngezinguquko zabantu, ezobuchwepheshe, ezomthetho kanye nezenhlalo eziphoqa ukuthi kucatshangelwe kabusha njalo amasu, imikhiqizo kanye nezinqubo.
Elinye lamaphuzu amakhulu empikiswano yi- emishaHhayi nje kuphela ngokwezobuchwepheshe, kodwa futhi nangokwemodeli yebhizinisi: iziteshi ezintsha zokusabalalisa zedijithali, ukubambisana nezinkampani ze-insurtech, imikhiqizo eyenzelwe wena yezindawo ezithile, umshwalense ofakwe kwezinye izinsizakalo, kanye namamodeli okubhalisela aguquguqukayo avumelaniswe nokusetshenziswa kwangempela kwekhasimende. Ikhono lokusungula izinto ezintsha ngokushesha libhekwa njengenzuzo ebalulekile yokuncintisana.
La ubuchwepheshe Ithatha indawo ebalulekile cishe kuzo zonke izingxoxo: idatha enkulu, ukuhlaziya okuthuthukisiwe, ukuzenzekela, ubuhlakani bokwenziwa, i-blockchain, amapulatifomu amafu, ukuphepha kwe-cyber… Abashuwalense abavumelana nezimo kangcono yilabo abakwazi ukuhlanganisa la mathuluzi emisebenzini yabo yansuku zonke, okwenza ayeke ukuba amaphrojekthi ahlukanisiwe futhi abe yingxenye yemvelo yebhizinisi labo.
La ukusimama Futhi izindinganiso ze-ESG (imvelo, ezenhlalo, kanye nokuphatha) nazo ziyizimbangi ezibalulekile. Izinkampani zomshuwalense azigcini nje ngokuphatha izingozi, kodwa futhi zidlala indima ebalulekile ekuxhaseni umnotho kanye nokuvikela ezehlakalweni zesimo sezulu esibi kakhulu, okuhlanganisa usizo lomshuwalense wezolimoizinguquko zomphakathi noma izinhlobo ezintsha zokuhamba. Lokhu kuholela ezingxoxweni mayelana nokutshalwa kwezimali okunesibopho, imikhiqizo ekhuthaza ukuziphatha okusimeme, noma ukuhlanganiswa kwengozi yesimo sezulu emananini kanye nokubhaliselwe.
El ithalente kanye nokuqeqeshwa kweqembu Leli elinye iphuzu elibangela ukuzindla okwengeziwe. Lo mkhakha udinga kakhulu amaphrofayili ahlanganisiwe, akwazi ukuhlanganisa ulwazi lomshuwalense wezobuchwepheshe namakhono okuphatha ushintsho edijithali, okuhlaziya, kanye nokushintsha. Ngale ndlela, iViki Lomshuwalense liba yithuba elihle lokufunda, ukwabelana ngolwazi, nokuhlonza amakhono amasha azodingeka kakhulu eminyakeni ezayo.
Ulwazi lwamakhasimende kanye nobudlelwano nomsebenzisi odinga kakhulu
Kanye nezingxoxo mayelana nokusungula izinto ezintsha kanye nobuchwepheshe, ulwazi lwekhasimende Ibekwe njengenye yezinto eziza kuqala eziqondiswe ngesikhathi seViki Lomshuwalense. Umsebenzisi wanamuhla uqhathanisa ikhwalithi yesevisi evela ezinkampanini zomshuwalense naleyo etholwe kweminye imikhakha yedijithali, njenge-e-commerce noma amapulatifomu okusakaza, futhi ulindele izimpendulo ezisheshayo, ezilula, nezenziwe ngezifiso.
Ingqungquthela igxile endleleni yokuklama kabusha izinqubo zokuqasha, isevisi yamakhasimende kanye nezicelo ukuzenza zibe nengqondo futhi zingabi nesikhundla esiphezulu. Kuhlaziywa amamodeli obudlelwano be-Omnichannel lapho ukulamula kwendabuko, ucingo, iwebhu, izinhlelo zokusebenza zeselula kanye neziteshi ezintsha zedijithali kuhlangana khona, ukuze ikhasimende likwazi ukukhetha ukuthi lingaxhumana kanjani nomshwalense walo nganoma yisiphi isikhathi.
Indima ye- umlamuleli njengomuntu obalulekile Ekwakheni ukwethembana, ikakhulukazi ngemikhiqizo eyinkimbinkimbi noma yesikhathi eside njengomshuwalense wokuphila, wezempilo, noma wokonga. Kunokuba kunyamalale, ukulamula kuwukuzivuselela ngokusebenzisa amathuluzi edijithali akuvumela ukuthi unikeze iseluleko esenziwe ngezifiso, esinolwazi, nesisobala.
Okuqukethwe okuhlobene nokuhlangenwe nakho kwamakhasimende kuvame ukufaka izibonelo ezisebenzayo ze ukuthuthukiswa kwezikhathi zokuphendula, ukucaca kwesivumelwano kanye nokuxhumanaKubelwana ngezinhlelo ezisukela ekwenzeni lula ulimi lwezinqubomgomo kuya ekudaleni amaphothali amakhasimende nezinhlelo zokusebenza ezivumela ukulandelelwa kwesikhathi sangempela kwesimo sesimangalo noma ukubuyekeza idatha ngaphandle kwesidingo sezinqubo zomuntu mathupha.
Konke lokhu kuvela embonweni wokuthi ikhasimende eliqondayo ukuthi lithengani, elizizwa linakekelwe kahle, futhi elibona ukushesha nokungeneka livame ukwenza kanjalo. londoloza ubuhlobo obuhlala isikhathi eside nomshwalense wakho, ngiyincoma kubantu besithathu futhi ngihlanganyele ezinhlelweni zokuvimbela izingozi ezinciphisa izingozi futhi zithuthukise ukuzinza kohlelo lonke.
Iviki Lomshuwalense njengereferensi ebalulekile eSpain
Eminyakeni edlule, i-Insurance Week iye yaqinisa indima yayo njenge umcimbi wokulinganisa ukuqonda ukuvela komkhakha womshuwalense eSpain. Ukubaluleka kwayo akukalwa kuphela enanini lababekhona noma amamitha-skwele endawo yombukiso, kodwa nasekhwalithini yezingxoxo ezikhiqizwayo nasezinqumweni eziqala ukubonakala emigwaqweni yayo nasemahholo.
Ezinkampanini eziningi, ukubamba iqhaza kulo mbukiso sekuyinto ebaluleke kakhulu ingqophamlando yaminyaka yonke ohlelweni lwayo lweqhingaUkwethulwa okukhethekile kulungiswa ukuze kuhambisane nezinsuku zemicimbi, imihlangano ihlelwa nabalingani ababalulekile kanye namakhasimende, futhi ukubonakala kusetshenziselwa ukuqinisa ukuma komkhiqizo, ukwethula imigqa emisha yebhizinisi, noma ukwabelana ngemiphumela yamaphrojekthi okuhlola.
Ngokombono wochwepheshe ngabanye, ukuya eVikini Lomshuwalense kuyindlela eqondile kakhulu yokwenza kanjalo. buyekeza ulwazi, wandise inethiwekhi yakho, futhi uthole izitayela Lezi zindlela zingase zingakahlanganiswa ngokugcwele empilweni yazo yansuku zonke, kodwa ekugcineni zizothonya indlela ezisebenza ngayo. Ngandlela thile, kuwumbono wesikhathi esizayo esiseduze somshuwalense.
Izihloko ezidingidwayo—ukusungula izinto ezintsha, ubuchwepheshe, ukusimama, ithalente, ulwazi lwamakhasimende—zihambisana nokukhathazeka okuyinhloko kwemakethe edlula ezinguqukweni ezinkulu. Ukuzihlanganisa ndawonye endaweni eyodwa futhi ngesikhathi esisodwa kwenza kube lula ukuthola okufanelekile. izindawo zokuxhumana kanye namathuba okubambisana phakathi kwabadlali, ngaphandle kwalokho, ababengase bangahambisani nokuqina okunjalo.
Ngamafuphi, i-Insurance Week ihlanganisa isikhundla sayo njengesigaba lapho umkhakha womshuwalense waseSpain uzihlolisisa khona, uhlonza amandla nobuthakathaka bawo, bese uqala ukwakha ikusasa lawo. izimpendulo eziqondile zezinselele zamanje nezesikhathi esizayoKulabo abathola umshwalense ngaphakathi, kuyisenzakalo esidlula kakhulu ukuba khona kwezikhungo: yindawo lapho umbono wamasu uhlangana khona neqiniso lokusebenza futhi lapho kuqala ukudwetshwa khona imephu yomshwalense wakusasa.
